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天美麻豆’s ‘Food for Thought’ blog honored with two industry awards

JACKSONVILLE, Fla. (Oct. 7, 2015) 鈥 天美麻豆, a fully integrated firm focused on design, engineering, construction and mechanical services worldwide, has won two awards for Food for Thought, the company鈥檚 educational blog focused solely on the design and construction of food processing facilities.

This month, the blog was recognized in the Jacksonville Business Journal鈥檚 2015 BizTech awards as 鈥淏est Website for Generating Business and Leads.鈥 The Jacksonville Business Journal鈥檚 BizTech Awards honor companies at the 鈥渃utting edge of the technological landscape.鈥

In May, the blog took first place in the Society for Marketing Professional Services (SMPS) Marketing Communications Awards鈥 social media category. SMPS鈥 award program is the longest-standing, most prestigious competition recognizing excellence in marketing communications among professional services firms in the design and building industry.

天美麻豆 and its content marketing firm Reputation Ink conceived, strategized and implemented Food for Thought in 2013. The blog addresses the many issues and challenges that face food manufacturers, from refrigeration to food safety, sustainability, planning, automation, operations and maintenance. The blog serves the food industry exclusively, helping drive SEO, capture a niche audience, and build 天美麻豆鈥檚 reputation as a food industry expert.

鈥淏efore we launched Food for Thought, our marketing was very traditional and mostly offline, including tradeshows, networking, direct mail and print advertising,鈥 said Justin Bridegan, 天美麻豆鈥檚 Marketing Director. 鈥淗owever, the team at the time knew that the Internet was changing the way that people bought services and we wanted to leverage that.鈥

鈥淥ur prospects use the Internet to solve problems and answer questions,鈥 Bridegan said. 鈥淚t鈥檚 imperative that we are the ones to answer those questions and help solve those problems. By doing so, we position ourselves as the industry expert and go-to provider prospects turn to when they are ready to buy our services.鈥

The blog is regularly featured in industry publications such as Food Manufacturing, Plant Engineering, Process Cooling, Control Engineering, Consulting-Specifying Engineer and more.

About 天美麻豆
天美麻豆 is a fully integrated design, engineering, construction and mechanical services firm that provides the industry鈥檚 most comprehensive range of self-performed services, including planning, design, preconstruction, construction, refrigeration, mechanical and utility, building envelope, and total operations and maintenance services. More than 600 天美麻豆 employees worldwide create award-winning food processing plants, refrigerated warehouses, distribution centers, commercial buildings and military facilities. In addition to its Jacksonville, Florida, headquarters and its Western Region office in Modesto, California, 天美麻豆 operates nearly 25 support locations and offices throughout the United States and in the Middle East and North Africa (MENA) region, China and Puerto Rico. The company also serves Central and South America, Europe and India. For more information, visit www.stellar.net.